SERVICES

Fractional Commercial Director.

When the owner also acts as commercial director, sales continue but no one drives them forward. A full-time commercial director arrives after months of recruitment and costs money every month, even when you are still working out what you need from the role.

WHO IT’S FOR

For businesses that need someone to take responsibility and deliver, not just give advice.

WHAT’S INCLUDED

I take responsibility for the commercial function for an agreed period, from one to three days a week.

I organise customer segments and coverage: who serves which customers and where new ones are sought.

I oversee pricing and discount rules, and negotiate supplier terms, rebates and portfolio decisions.

I introduce clear sales stages, a weekly pipeline review of active deals and a sales forecast.

I align team roles, metrics, incentives and working routines.

I report regularly to the owner on progress, obstacles and decisions needed.

WHAT YOU RECEIVE

Less need for the owner to coordinate commercial activity every day.
A team that knows who is responsible for what and how performance is assessed.
A handover of working processes, responsibilities and management routines. My goal is not to become indispensable.

AGREED INDIVIDUALLY

Priorities, decision-making authority, time commitment and the start date are agreed for your situation. The work can cover all six areas, with the focus on implementing improvements.

TIMELINE AND PRICE

Typically 6 to 12 months.The scope, timeline and price are set out in an individual proposal.

CONTACT

Let's talk.

The first conversation is free. In 30 minutes, it's usually clear whether I can help.

Get in touch